sales-marketing creative strategist

Creative Strategist

Location: Remote

The Creative Strategist will be able to connect inspiring ideas to outcomes and provide actionable creative insights and recommendations to clients. They are masters of formats, formulas and know when it's best to break free from best practice. They are champions of great work inspired by data, and understand what truly activates an audience. They can help formulate creative and messaging connection plans for a single channel or across all of them. They'll work directly with clients, internal channel teams and the creative team to ensure we are doing everything that is needed to drive both brand and demand for the creative campaigns we produce. They'll work closely with Media Strategists to align on KPIs and executions needed to achieve them. This role will report to the Manager, Creative Strategy.

Essential Functions:

  • Set the Creative Strategy and determine the best ways to activate creative across a single channel or integrated channels
  • Work with Creative Producers, Designers, & Copywriters to help provide creative insights to bring creative campaigns to life
  • Establish relationships with clients, helping connect their overall objectives to creative needs
  • Work with new business teams to provide pitch support for the creative team
  • With support of Manager and VP of Creative, lead client brand workshops and develop roadmaps
  • Utilize analytics & data such as Google Analytics to discover opportunities and strategies and well as assist with reporting needs.
  • Ensure & facilitate cross channel communication both internally & externally
  • Proactively assist larger teams to provide POV to clients on industry trends
Core Competencies:

  • Customer Focus- Dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customers
  • Presentation Skills- Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren't working
  • Peer Relationships- Finds common ground/solves problems for the good of all, solves problems with peers, is a team player, collaborates and supports peers.
  • Learning on the Fly - Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clue to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the sense and the underlying structure of anything
  • Time Management - Uses his/her time effectively and efficiently; values times; concentrates his/her efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities

  • 3-5 years of digital marketing & creative experience
  • Strong knowledge of multiple digital channels and best ways to activate them through messaging and design
  • Strong experience working with creative teams
  • The ability to research, find and deliver actionable creative insights
  • Experience providing creative strategy across multi-channel relationships
  • Ability to build relationships with clients and peers
  • Strong written and oral communication skills, specifically around presentations
  • Effective time management and project management skills
Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

FLSA Classification: Exempt

Working Conditions: Working indoors, sitting at a computer for extended periods of time, lifting no more than 10 pounds.
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