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Product Marketing Manager


Job Description



Enerpac is a global market leader in high-pressure hydraulic tools, controlled force products and solutions for precise positioning of heavy loads. We manufacture products, from the smallest hydraulic cylinder to complete computer-operated lifting and positioning systems. Our focus is to provide customers with the most extensive line of products and accessories that maximize force-to increase productivity and make work safer and easier to perform.



Enerpac is wholly owned by Enerpac Tool Group. Enerpac Tool Group is a premier industrial tools and services company serving a broad and diverse set of customers in more than 25 countries. The Company’s businesses are global leaders in high pressure hydraulic tools, controlled force products and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world. The Company was founded in 1910 and is headquartered in Menomonee Falls, Wisconsin. Enerpac Tool Group trades on the NYSE under the symbol “EPAC”.



For further information on Enerpac Tool Group and its businesses, visit the Company's website at https://www.enerpactoolgroup.com/.



Job Title: Product Marketing Manager



Location: Menomonee Falls, WI



Summary – Basic Function Of The Role



Responsible develop and execution of strategies/ plans to grow sales and profitability of new and existing products. These plans will include generation of collateral, sales training for internal and external sales force, advertisements, promotions, campaigns, demoes, etc. Responsibility for providing voice of customer and competitive landscape information used to build new product business cases along with provide new product ideas for the region. Will report to Director of Marketing for the Americas and work closely with the Global Product Management and Regional Commercial Teams.



Job Duties And Responsibilities

  • Collaborate with Global Product Manager, Regional Commercial Leaders in creating and implementing new product launch plans for the region to achieve forecasted sales volume and profitability. These plans will include generation of collateral, sales training for internal and external sales force, advertisements, promotions, campaigns, demoes, etc.
  • Work with Regional Commercial Leaders in creating and implementing product growth plans for existing product within the region to drive product growth. These plans will include generation of collateral, sales training for internal and external sales force, advertisements, promotions, campaigns, demoes, etc.
  • Track and analyze product sales and profitability for the region by leveraging Oracle and Salesforce.com including recently released products
  • Assist internal and external sales team is selling and promoting product sales within the region
  • Gather voice of customer (VoC) data for development of new product business cases. This data would include market size, sales forecast, main parameter of values, target markets and applications, product requirements, support requirements, etc.
  • Generate and document new product ideas for execution by the Product Management team
  • Work with the Marketing Communication Team by providing content for product articles, new releases and product sales collateral
  • Work closely with the Customs group to promote sales of Custom products within the region.
  • Track, organize and analyze competitive landscape for the region including sales volume, product pricing, product technologies and features, marketing, channel and support strategies.
  • Generate and deliver in-person and digital product sales training to our sales force and channel partners


Competencies

  • Experience with industrial distribution in North America and preferably Latin America as well
  • Experience developing marketing communication and product launch strategies to achieve target financial goals
  • Ability to obtain and manage voice of customer information from internal and external customers
  • Demonstrated skills in project management with cross-functional teams
  • Excellent interpersonal and written communication skills are required
  • Demonstrated ability to comprehend technical concepts and transform it into engaging marketing content
  • External customer relations experience
  • Excellent organizational skills are required
  • Domestic and international travel required
  • Training capabilities is preferred
  • Proficiency using electronic spreadsheet, database, word processing and graphical presentation software, preferably Microsoft Office applications (Excel, Word and Power Point) are required.




Education And Experience



Education Requirements: BS/BA degree in Business, Engineering, relative technical field or equivalent previous experience.



Experience Requirements: Minimum of five years’ experience in a marketing, engineering and/or sales role; experience or high exposure to industrial products in American markets is strongly preferred; sustained record of self-motivated industrial/manufacturing sales or marketing achievements. Experienced in assisting the sale and promotion of products in the field. Experienced in gather voice of customer from end users.



Physical Demands



Employee may have to lift documents/work materials up to 30 pounds in weight. Employee will have to be able to walk/climb to a variety of primary work locations, including traveling by air/auto to remote sites. Position may require travel up to 50% of the time to support multiple global and regional facilities. Employee will need to listen, understand, and speak with team members in person, telephonically, and electronically at all levels within a diverse workforce and with supported organizations. Employee is able to work in front of a personal computer and telephone for long periods of time.



Work Environment



Primary work environment is temperature controlled office setting but may also be visiting different manufacturing facilities where following appropriate safety protocols at the location would be required.



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