sales-marketing director of digital marketing

Director of Digital Marketing

Your Role

Tenable is looking for a Director of Digital Marketing to take Tenable’s digital marketing strategy and program execution to the next level. This person is a data-driven marketer who understands how to build and execute awareness and demand generation programs across a variety of digital channels including paid search, paid social, display, re-targeting, content marketing, website optimization, and email marketing, to support Tenable’s rapid growth. This is a global role marketing to everything from high velocity small and mid-sized businesses to large enterprises in Americas, EMEA, and Asia Pacific.

The ideal candidate will be well versed in modern digital marketing technologies and methods, obsessive about measuring results, and proven in their ability to balance building strategic plans and rolling up their sleeves to get work done. This leader will constantly be thinking about the intersection between customer needs and our solutions to create programs that engage prospects and guide them down the right buyer journey. This leader, who must have the ability to execute as a player and be strategic and supportive as a coach, will report to the VP, Demand Generation and manage a team of digital marketers focused on paid search, content marketing, and email marketing.

Your Opportunity

  • Take a data-driven approach to developing and optimizing the digital marketing strategy for reaching Tenable’s target audiences with key messages and enticing them to engage with high value assets
  • Assess buyer insights and identify customer needs that inform the development and prioritization of digital program, ABM, and content marketing opportunities
  • Oversee the agency’s execution of the account-based digital marketing, point-in-time digital campaigns and always-on programs to drive quality traffic to landing pages and the website resulting in high value conversions
  • Drive an integrated SEM strategy, operating model, and delivery plans that delivers scalable global presence based on customer and business needs, inclusive of campaign and keyword strategy, content and landing page optimization, bidding strategies, linking strategies, etc.
  • Work with field marketing teams across the globe to tailor digital activities to fit regional languages, culture, and behaviors
  • Be analytical, test a lot of ideas, and optimize everything
  • Be an inspirational leader of the Digital Marketing team including hiring, developing, managing, coaching, and advocating for this team
  • Be a collaborative member of the demand generation leadership team, interweaving digital marketing into the organization’s cross-functional planning workflows

What You’ll Need

  • At least 10 years of experience in digital marketing, digital demand generation, and/or marketing operations role within a software company.
  • Expertise in performance analytics, A/B testing, and conversion rate optimization
  • Hands-on experience with key pieces of the marketing technology stack, including Google Analytics, Marketo and Experience with Demandbase and/or Bombora is a plus
  • Experience managing the execution of programs through digital agency partners
  • Experience leading a team of marketers and working closely with cross-functional teams to generate leads, pipeline and revenue
  • Proven capability to develop talent
  • Understands how to cut above the noise in a crowded security market
  • Strong project management, budget management, and communications skills
  • Experience managing relationships in a remote environment
  • BA/BS preferred, marketing concentration ideal
  • Travel less than 10%

If you’ve reached this point in the job description and feel you’re still not sure if you should apply…Just do it! We know there are no perfect applicants. You may not have 100% of all those bullets listed above - and that’s okay. If you’re feeling like you’re not going to fit in with our teams - that’s not ok. We're One Tenable which means however you identify and whatever background you bring with you, we encourage you to submit an application if it’s a role you can be passionate about doing every day.

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels.
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