glassdoor sales-marketing marketing manager - product marketing

Marketing Manager - Product Marketing


Wolters Kluwer at http://www.wolterskluwer.com/ is a global leader in professional information services. Professionals in the areas of legal, business, tax, accounting, finance, audit, risk, compliance and healthcare rely on Wolters Kluwer's market leading information-enabled tools and software solutions to manage their business efficiently, deliver results to their clients, and succeed in an ever more dynamic world. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right.<br/><br/>Ranked one of the world's largest legal service organizations, Wolters Kluwer ELM Solutions serves corporate legal and insurance claims departments and their law firms worldwide with enterprise legal spend and matter management and legal analytics solutions. ELM Solutions products include Passport ?, the most powerful platform for Enterprise Legal Management; TyMetrix? 360? , the industry's leading SaaS-based e-billing and matter management solution; and the LegalVIEW? portfolio of legal analytics solutions based upon the industry's largest and most comprehensive legal spend database.<ul><li>*Responsibilities:**</li></ul>+ Work with product management, sales and account management, marketing communications, and others within the organization to help ensure the effective implementation of Enterprise Legal Management (ELM) Solutions product and business go-to-market strategy<br/><br/>+ Support our product management, marketing, and sales organizations as a direct resource for strategic planning, industry and product-based research, messaging and positioning, go-to-market planning and execution, sales tools &amp; enablement, and promotional communications<br/><br/>+ Leverage your in-depth understanding of the market, customers, and competition to create compelling and differentiated messaging, collateral, and innovative marketing programs, succinctly communicating core ELM Solutions messaging to customers and driving demand for ELM Solutions product and services<br/><br/>+ Collaborate with the broader marketing team on customer references, partner marketing, public relations, analyst relations, and online marketing<br/><br/>+ Become an expert in enterprise legal management buyers and their buying process<br/><br/>+ Plan, develop, execute, and sustain all elements of go-to-market initiatives, including worldwide product launches, strategy, market research, target market analysis, outbound messaging and value propositions, differentiation, sales training and tools, and demand generation and thought leadership communications activity<br/><br/>+ Define distinctive differentiators for products based on target buyer analysis and develop the key messages and positioning to support the brand, describe the benefits of the solutions, and convey the image of the company throughout all marketing elements<ul><li>*Qualifications:**</li></ul>+ A minimum of six years of enterprise software product marketing or related experience; preferably with legal and/or compliance technology industry experience<br/><br/>+ Bachelor's degree from an accredited college or university<br/><br/>+ Demonstrated experience leading and influencing cross-functional groups to accomplish corporate and project objectives<br/><br/>+ Familiarity with enterprise corporate law departments and AmLaw 200 firms preferred<br/><br/>+ Proficient with Microsoft Office Suite applications including Word, Excel, PowerPoint, SharePoint and Outlook<br/><br/>+ Ability to work well in a cross-functional team environment and work effectively with remote team members required.<br/><br/>+ Excellent attention to detail and time management skills with the ability to handle multiple projects with changing priorities simultaneously<br/><br/>+ Agility and speed in executing strong writing and ability to translate complicated ideas into language easily understood by others<br/><br/>+ Ability to work well under pressure and demanding time constraints<br/><br/>+ Experience in contract lifecycle management preferred<br/><br/><strong>EQUAL EMPLOYMENT OPPORTUNITY</strong><br/><br/>Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.