sales-marketing k-12 field marketing specialist

K-12 Field Marketing Specialist

We are looking to add an experienced and driven Field Marketing Specialist that will support the West US regional Sales team. This Specialist will play a key role in supporting lead generation and field marketing operations by drawing upon their experience in developing, managing and executing on customized K-12 education market aligned programs.

Ideal candidate will either reside in a western US state, or will be able to commute to the Concord, MA office location.

Essential Job Functions
  • Manage, develop and execute marketing programs (i.e. email campaigns, direct campaigns, events, partner opportunities, etc.) tailored to the local markets of assigned territories that leverage national marketing activities
  • Develop and manage partner relationships in key states
  • Partner with sales and marketing team members to execute regional customer events and conferences
  • Collaborate with Management, the Sales Team and Director of Sales to ensure alignment on local and national marketing programs
  • Develop and implement monthly activity reports oversee budget and evaluate ROI in West region
  • Occasionally travel to support marketing initiatives
  • Develop content and strategy for campaign landing pages
  • Identify, develop, and execute regional conference strategies for assigned region and offer creative approaches to increase business opportunities
Essential Skills & Experience
  • Bachelor’s Degree
  • 3 to 5 years experience in a Marketing Manager or similar role
  • K-12 or educational technology industry experience highly preferred
  • Experience supporting a field/remote sales team by creating lead generating campaigns
  • Ability to travel as needed (10%)
  • Proficiency with MS Office Suite, Google Suite; Proficiency with InDesign and SFDC (preferred)
  • Ability to establish priorities, work independently and proceed with objectives with little supervision
  • Excellent verbal/written communication, organizational, project and time line management skills
  • Ability to thrive in a fast-paced environment and adjust as necessary

At Rosetta Stone we speak, learn, and interact differently, we embrace and thrive on these differences! We deeply benefit from the diversity that each individual has to offer. We are dedicated to fostering a culture that celebrates unique backgrounds, ideas and experiences. Rosetta Stone is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, pregnancy, veteran status or any other status protected by federal, state or local laws.

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