glassdoor sales-marketing field marketing manager- life science automation and genomics - remote

Field Marketing Manager- Life Science Automation and Genomics - Remote


MAIN OBJECTIVES
  • Work directly with the Life Science Automation and Genomics sales teams to execute action plans that achieve the annual operating plan.
  • Collaborate with the product line business unit to translate business unit strategy and product positioning into geographically specific tactical business plans.
  • Leverage a close understanding of the market and customers’ needs to create, implement and measure impact of local/regional demand generation initiatives.
  • Positively impact sales force effectiveness through training, creation of relevant sales tools and working directly with the sales team.
  • Engage and cultivate strategic customer relationships in order to understand key market trends and to develop a strong network of reference contacts.

JOB RESPONSIBILITIES
  • Responsible, in partnership with the product line Sales Managers and VP of Sales, to develop field marketing initiatives in order to generate demand for Beckman Coulter Life Science Automation and Genomics solutions
  • Gather detailed regional and product line specific market intelligence from customers and the sales organization to by providing insight to the BU product managers to assist in the development of future business and product strategy.
  • Will use market intelligence to develop and implement sales tools that enhance sales force effectiveness
  • Work with sales managers and sales representatives to identify and cultivate reference customers. Will support these customers so they become advocates of Beckman Coulter.
  • Work closely with commercial marketing teams, using customer and market intelligence, to support the development and implementation of successful digital demand generation campaigns.
  • Ensure a detailed understanding of competitive products and solutions and work with the BU product management to develop effective competitive counter strategies and tactics.
  • Identify and ensure attendance at key trade shows and technical conferences to enhance customer awareness of Beckman Coulter Life Science solutions.
  • Work in conjunction with Sales Operations to extract and analyse data from Beckman Coulter Systems (SFDC, Oracle) to provide insight into sales performance, competitive tactics and associated sales tools in order to enhance sales effectiveness.
  • Work with Sales Operations and Sales Management to identify and implement Kaizen opportunities to enhance the efficiency and effectiveness of the commercial teams.
  • Responsible for development and monitoring Field Marketing KPI’s, metrics and bowlers.
  • Work alongside Sales Managers to support new hires during the on-boarding process.
  • Support and train the sales organisation through appropriate product and/or application training (in classroom, co-travel, webex, etc...).
  • Using customer and market intelligence, support the development and implementation of inside sales tactics and campaigns.

  • Scientific qualification at degree level of Bachelor’s or above required; MBA qualification preferred
  • If Bachelor’s degree, requires14 years of experience
  • If Master’s degree, requires 12 years of experience
  • If Doctoral degree, requires 9 years of experience
  • At least 5 years’ experience in sales and/or marketing management in the scientific market (experience involving capital equipment would be beneficial)
  • High flexibility and autonomous work methods, confident navigation in dynamic environment
  • Ability to lead by persuasion and influence
  • Demonstrated strong written and verbal communication skills in English
  • Experience of working within a global, multi-cultural, matrix organisation
  • Willing to travel regularly (approximately 40-50>)
  • Successful candidate will live within reasonable driving distance to major metropolitan area and airport
Diversity & Inclusion

At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

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