glassdoor sales-marketing marketing data scientist

Marketing Data Scientist


<strong><strong>Welcome to HBI!</strong></strong><br/><br/><strong>Here at the Healthy Back Institute we are on a mission to change the way people think about health and support people in their journey to live a pain free life. Over the years, we have literally helped millions of people to live pain free, both safely and naturally.</strong><br/><br/><strong>Everything that happens at the Healthy Back Institute is rooted in our core values: <strong>Helping People, Trust, Service, Family and Being Great!</strong> These are the foundations of how we serve our customers, as well as how we treat each other. Check out our reviews on Glassdoor to learn more about our unique culture!</strong><br/><br/><strong><strong>About our Marketing Team:</strong></strong><br/><br/><strong>Our Marketing/ECommerce Team is part of a highly data driven company that is looking to take things to the next level by not only adding this role, but also with the launch of our new BI / Data system. This intensely creative group of team members works hard daily to develop innovative and unique ways to drive revenue by identifying target customers.</strong><br/><br/><strong><strong>How You'll Make an Impact:</strong></strong><br/><br/><strong>In this role as Marketing Data Scientist you will increase company profitability and scalability by providing actionable insights and recommendations based on thorough collection, analysis and interpretation of key data for sales, marketing and operations teams.</strong><br/><br/><strong><strong>What You'll Do:</strong></strong><ul><li><strong>Going beyond pulling numbers and crunching data! Your goal will be to convert data into meaningful and actionable insights that will drive impactful outcomes.</strong></li><li><strong>Increase revenue by driving higher levels of consumer engagement and conversion.</strong></li><li><strong>Integrate large volumes of data from different sources and automate collection processes.</strong></li><li><strong>Build predictive models and machine-learning algorithms that predict customer behavior, lifetime value and more.</strong></li><li><strong>Identify gaps and potential problems through a variety of data validation methods.</strong></li><li><strong>Develop and improve data collection systems to ensure accuracy.</strong></li><li><strong>Analyze effectiveness of programs and strategies and providing the data to support your analysis.</strong></li><li><strong>Act as the subject matter expert on everything data and support HBI as we become an even more data driven company.</strong></li><li><strong>Become a creative storyteller using data driven insights to bring complex data to life using data visualization techniques.</strong></li><li><strong>Promote a continuous learning environment across the organization to promote better decisions based on data.</strong></li><li><strong><em>This is a full time, remote work at home opportunity.</em></strong></li></ul><strong>Key experience that drives success in this role:</strong><ul><li><strong>Intermediate to advanced level experience as Data Scientist, preferably in marketing.</strong></li><li><strong>Expertise utilizing data models, database design and data mining techniques.</strong></li><li><strong>Intermediate to advanced level experience in leveraging modern machine learning toolset and programming languages such as Python, SAS or Scala.</strong></li><li><strong>Expert-level proficiency with Excel, SQL, AWS, Tableau, Google Analytics, Python or R, Tableau and advanced data manipulation tools.</strong></li></ul><ul><li><strong>Expert fluency with direct response marketing analysis frameworks like customer acquisition methodologies including optimizing cost per acquisition, retention and lifetime value metrics.</strong></li></ul><ul><li><strong>Ability to use analytics to understand digital consumer behavior and identify opportunities to accelerate growth.</strong></li><li><strong>Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with attention to detail and accuracy.</strong></li><li><strong>Ability to create impactful reports, both high level and detailed, that can be customized based on the audience.</strong></li><li><strong>Ability to use analytics to understand digital consumer behavior and identify opportunities to accelerate growth.</strong></li></ul><strong>What makes you stand out:</strong><ul><li><strong>Experience working in a completely remote / virtual environment.</strong></li><li><strong>Passion for health and wellness.</strong></li><li><strong>Experience working in direct response marketing or e-commerce.</strong></li><li><strong>Degree in Statistics, Mathematics, Computer Science, Engineering or Economics or other quantitative discipline .</strong></li><li><strong>Experience working with AWS EMR, Spark or other cloud-based platforms is a plus.</strong></li></ul><strong>Benefits of working at the Healthy Back Institute:</strong><ul><li><strong>A healthy work/life balance and flexible schedule</strong></li><li><strong>Remote / virtual work from home position</strong></li><li><strong>Medical, dental, vision insurance</strong></li><li><strong>401K Retirement Plan</strong></li><li><strong>Life and disability insurance</strong></li><li><strong>Paid vacation</strong></li><li><strong>Paid travel</strong></li><li><strong>Paid continuing education</strong></li><li><strong>Performance based bonuses</strong></li><li><strong>Discount on HBI products</strong></li><li><strong>An amazing team-centered culture felt at all levels of the company!</strong></li></ul><em><strong>Senior Marketing Data Analyst, Data Scientist, Data Analyst Marketing</strong></em>